Mobile site - pop-up app information when page is scrolled to the bottom
I've found it highly complicated to explain the "app" to clients who totally understood the program I had used previously. I think the words "download the app" are discouraging because it sounds more like a commitment to download some program. Everyone I've talked to has agreed - they wouldn't click on that, but they would click on the "tap here to add to home screen" pop-up.
Could you have the instructions pop up, maybe when the user gets to the bottom of the screen, in addition to having the download app button?